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Instagram @sonder.socials

How many times have you bought something without commenting on their page first?⁠
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Probably more than you think. And your audience is doing the same.⁠
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If you’re a wellness coach or service-based founder, it’s easy to equate engagement

I had a thought and a caption wasn’t enough.

The wellness space has taken this philosophy [that vulnerability equals relatability] and run with it. We’re surrounded by carefully packaged vulnerability, where authenticity is a selling poi

If your content feels a little all over the place, you're not alone.⁠
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I see it often. Founders posting because they feel they should, not because each post has a clear role to play.⁠
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The thing is, your audience can tell when there's no purpose be

Trust me. You’re not the only one. ⁠
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A lot of new business owners, coaches, and solo founders feel stuck when it comes to promoting themselves online, especially when they’re worried about what people they know might think.⁠
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But the t

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