Finding Confidence in Your ‘Why’ as a Small Business Owner on Social Media
Social media is such an integral part of our lives and business. Over the years it’s been a major part of sharing our experiences, ideas and products to the world. However, the fear of judgement, competition, or not being heard can often hold us back from sharing our brand’s true essence online.
Don’t worry though, it’s completely normal to feel nervous when opening yourself up early on!
By embracing Simon Sinek’s Golden Circle and honing in on your ‘why’, you can not only overcome this fear but also feel more confident and authentic when promoting your small business on social media.
The Golden Circle: Start with Why
The Golden Circle is a valuable framework that encourages us to start with our ‘Why’ before diving into the ‘How’ and ‘What’ of our business. It’s a concept that can work wonders for small business owners aiming to establish a strong online presence.
What is Your ‘Why’ as a Small Business Owner?
Your ‘Why’ as a small business owner is your driving purpose, your reason for doing what you do. It’s the core belief that sets your business apart and gives it meaning. In the content of your business, your ‘Why’ might be to solve a specific problem, offer unique products, or provide an exceptional service. Your why is what makes your brand authentic and memorable.
Overcoming Social Media Media Anxiety
Now let's explore how leveraging your ‘Why’ can help you overcome social media stage fright and boost your confidence online when promoting your business to your community.
Authenticity Sells
Authenticity shines through when your ‘Why’ is clear. Customers are naturally drawn to businesses with a genuine and relatable story. By staying true to your purpose, you’ll attract an audience that resonates with your brand's values and missions.
Build customer trust
In the competitive online marketplace, trust is a must! When you convey your ‘Why’, you’re not just selling products or services, you’re building trust with your audience. Customers appreciate businesses that are transparent about their mission
Content Confidence
Knowing your purpose provides you with a roadmap for your content strategy. You can confidently create content that aligns with your ‘Why’, making your posts more impactful and relatable. Your audience will appreciate the consistency and authenticity of your messaging.
Resilience in the face of challenges
Running a small business can be challenging, and social media can sometimes bring criticism or competition. However, when you are rooted in your ‘Why’, you have the resilience to face these challenges head-on. Your purpose becomes your guiding star, getting you through the tough times.
Social media anxiety is a common hurdle for small business owners, but it’s one that can be overcome by embracing your ‘Why’. This defines your brand's purpose and mission, making it easier to connect with your audience authentically.