Name
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First Name
Last Name
Instagram Handle
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What is your brand’s mission or purpose
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What are your core values
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What makes your brand different from others in your industry
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What do you want people to feel when they interact with your brand
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Are you launching any new services, products, or events soon?
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Are there any specific KPIs you want to track (e.g., reach, engagement, conversions)?
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What are the top 3 goals you want to achieve through social media in the next 3–6 months?
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Do you have any longer-term goals you'd like to keep in mind as we build your strategy?
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Have you worked with a social media manager before? If yes, what did you like/dislike about the experience?
What are your current business goals over the next 6–12 months?
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Is there anything they do that you don’t like or want to avoid?
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Who is your ideal client or customer?
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What are some common challenges your audience faces?
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What transformation or outcome do your clients get from working with you?
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Are there any audiences you’re not trying to reach?
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Who do you consider to be your top 2–3 competitors?
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Do you have brand messaging or key phrases/words you always use?
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Are there things you don’t want to say or associate with your brand?
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How do you want to sound online?
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How do you feel about showing behind-the-scenes or personal content?
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Do you have a blog, podcast, newsletter, or other content I can repurpose?
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What’s something you wish your audience knew about you or your work?
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What’s your relationship with social media like? Anything I should be mindful of?
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Anything else you'd like me to know about your business, brand, or goals?
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