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How many times have you bought something without commenting on their page first?⁠ ⁠ Probably more than you think. And your audience is doing the same.⁠ ⁠ If you’re a wellness coach or service-based founder, it’s easy to equate engagement
I had a thought and a caption wasn’t enough. The wellness space has taken this philosophy [that vulnerability equals relatability] and run with it. We’re surrounded by carefully packaged vulnerability, where authenticity is a selling poi
If your content feels a little all over the place, you're not alone.⁠ ⁠ I see it often. Founders posting because they feel they should, not because each post has a clear role to play.⁠ ⁠ The thing is, your audience can tell when there's no purpose be
Trust me. You’re not the only one. ⁠ ⁠ A lot of new business owners, coaches, and solo founders feel stuck when it comes to promoting themselves online, especially when they’re worried about what people they know might think.⁠ ⁠ But the t

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