*the* Social Media Management Onboarding Questionnaire

THANK YOU FOR TAKING THE TIME TO FILL OUT THIS QUESTIONNAIRE!

Your answers will give me a deeper understanding of your brand, values, and goals, allowing me to create a social media strategy that truly aligns with your vision. The more I know about your business, the better I can tailor content and strategies that resonate with your audience and support long-term growth.

I appreciate your trust in me, and I’m excited to start this journey together!

What does your business do, and what products/services do you offer?

What are your brand’s core values and mission?

How do you want people to feel when they interact with your brand?

Do you have any brand guidelines (colours, fonts, tone of voice)?

Either explain as much as you can here or if you have guidelines, please upload them below

Who is your ideal client/customer? (Demographics, interests, behaviours)

What problems do they face that your business helps solve?

How does your audience typically interact with you (e.g., Instagram DMs, comments, website inquiries)?

What social media platforms are you currently using? (Please list handles if applicable)

What are your top three goals for social media?

Are there any competitors or accounts you admire? What do you like about their approach?

Are there specific topics or themes you want to focus on?

How comfortable are you with showing up on social media (e.g., appearing in reels, using personal storytelling)?

Do you have existing content (photos, videos) that we can incorporate?

Do you have any upcoming launches, events, or promotions I should be aware of?

Are there any non-negotiables? (Topics to avoid, brand messaging do’s/don’ts)

the Social Media Management Onboarding Questionnaire

THANK YOU FOR TAKING THE TIME TO FILL OUT THIS QUESTIONNAIRE!

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